What you need to know about vitamin C and the secret most skincare companies won't tell you

'It's a must have'. You've probably heard this many times about many ingredients, but don't roll your eyes just yet. I can already hear you saying to yourself - "What, it's a 'must have' like oxygen, like water?". But yes, in the world of active skincare for radiant skin, natural vitamin C is a 'must have'.

Vitamin C is the perfect skincare active. Ideal for any skin type and age, it's not just necessary for a healthy complexion but vital for your collagen production. So, so many products advertise vitamin C but, not all vitamin C is created equal. But, don't take my word for it. Check the back of just about any vitamin C skincare and look at the ingredients. I bet you'll find listed 'ascorbic acid'. That's because the majority of skincare doesn't contain natural vitamin C, but its irrelevant underperforming cousin, ascorbic acid. Ascorbic acid is in no way, shape, or form as effective as natural, active vitamin C.

You might sense my frustration here, but supposed vitamin C products that use ascorbic acid highlight all that is wrong with the mainstream skincare industry.

Let me breakdown why.

Ascorbic acid only replicates one of the elements in natural vitamin C, making it unable to be utilised by your body. Your body needs the complete complex of natural vitamin C to gain its full benefits. This is why in Clean Collagen, you'll find a very high amount of natural vitamin C, full spectrum, whole complex, which your skin readily absorbs and utilises for unparalleled skin nutrition. 

Another big difference between natural vitamin C and ascorbic acid is antioxidants. Natural vitamin C is packed with antioxidants ensuring your skin also has protection from environmental factors such as pollution and UV. Ascorbic acid contains no antioxidants, so no protection and no benefits.

So, you're wondering why more products don't contain natural vitamin C? Well, two reasons.

- It's a relatively recent innovation in the extraction process that has allowed natural active vitamin C to be extracted and made shelf-stable. Previously it's been notoriously unstable and rendered useless when exposed to light, air, and water. Active vitamin C use to be only available in powdered form and activated fresh with each use.

- Secondly, formulating skincare with whole-plant extracts is not a cheap process. Wild harvested, hand picked and cold liquid extracted Kakadu Plum is a lot more expensive than ascorbic acid made in a lab.

Formulated with the most potent form of vitamin C in the world, Clean Collagen contains a high amount of Kakadu Plum. I'm sure you've heard how Kakadu Plum is so much more potent than oranges when it comes to vitamin C. Yes, no? Well let's repeat it because it's startling how powerful this little Australian fruit is. Kakadu Plum has 100 times more vitamin C than an orange. That's a lot of oranges. Clean Collagen also contains Finger Lime which is packed with vitamin C along with an incredibly high amount of antioxidants. It's a double threat vitamin C combo resulting in the best vegan collagen serum available.

What makes Clean Collagen such a unique and powerful vitamin C formula is Kakadu Plum and Finger Lime combined with Bakuchiol.

Together these three super botanicals work synergistically to increase your collagen production dramatically. It's one of the reasons why Clean Collagen received the two gold medals at the Organic Beauty Awards.So whatever your age, skin type, or concern whether you're looking to address: hyperpigmentation, fine lines, dullness, dark areas, prematurely ageing skin, or you simply want to maintain and feel confident about the skin you have, then look no further than natural, active vitamin C.'It's a must have' like oxygen, like water.